Après Golf Phoenix x ZHU

The official nightlife extension of Phoenix's biggest golf weekend, a brand-new event concept that went from zero to sold out in its first edition, headlined by ZHU.

Overview

Après Golf Phoenix was the official nightlife extension of the city's biggest golf weekend, a brand-new event concept that needed to go from zero to sold out. Built the full marketing operation from scratch: brand positioning, on-sale strategy, acquisition funnel, and social campaign.

The work

Built on-sale strategy and acquisition funnel generating 10K SMS leads
Directed social media campaign and content strategy
Led creative direction for all digital assets
Drove ticket sales through paid and organic channels