Belicofest

The biggest stage for Mexican music in the U.S., built from the ground up to resonate with the cultura, drive ticket sales, and grow a real community around the genre. Now in year two and expanding into California.

Overview

BelicoFest is the biggest stage for Mexican music in the U.S., a festival built from the ground up to celebrate the cultura, grow a real community around the genre, and prove that música mexicana can fill arenas. Started with the inaugural Phoenix edition and now expanding into California.

The work

Building a brand identity that resonates authentically with the audience
Growing the social community across Instagram and TikTok
Developing the creator ecosystem around the festival
Driving ticket sales through organic and paid channels
Building the content and marketing systems to scale across new markets