Experiential
2024Casa Spotify Miami @ Latin Grammy’s Week
An annual live music experience during Latin Grammy week, spanning five consecutive years, with the Miami edition bringing over 1,500 fans to Wynwood for one night of Latin music and culture.
Overview
An annual live music experience during Latin Grammy week, the most competitive moment in the Latin music calendar. Led the marketing for the Miami edition in Wynwood, bringing over 1,500 fans together for one night of Latin music and culture.
The work
- Led full marketing strategy and campaign execution
- Built awareness and demand across social and digital channels
- Led content strategy and on-site content coverage
- Drove ticket sales through organic and paid channels
