Content
2024Tapped In
Tapped In was a Spotify content series I launched to bring fans closer to the artists shaping Latin music through intimate conversations about their creative process, influences, and culture.
Overview
Featuring artists including Rauw Alejandro, Peso Pluma, Fuerza Regida, Oscar Maydon, and Michelle Maciel, the series generated more than 10 million views. It also became Spotify’s first original video series distributed through its video podcast format. I led the concept across talent, creative, production, and distribution, creating a repeatable format for artist storytelling on and beyond the platform.
The work
- Developed the concept, format, and content strategy from scratch
- Secured artist partnerships and oversaw creative development across seasons
- Built multi-platform rollout and distribution strategy
- Scaled the series across multiple seasons
