Casa Spotify Sevilla

An exclusive industry gathering created for the first Latin Grammy Awards held in Sevilla, bringing together influential artists and leaders shaping Latin music. The experience extended beyond the event through original artist content and editorial photography.

Overview

Casa Spotify Sevilla brought the Latin music industry together during the first Latin Grammy Awards held in the city. Designed as an intimate celebration of the artists and cultural voices shaping the genre globally, the event became both an industry gathering and a platform for original storytelling. I led the marketing and content strategy, collaborating across artist partnerships, creative and production. The program included original video content with Anitta, Eslabon Armado and María Becerra, alongside editorial photography featuring Peso Pluma, Lele Pons, María Becerra, Bizarrap and other leading figures in Latin culture.

The work

Led the event’s marketing and content strategy from planning through execution
Developed the positioning, storytelling and audience-facing communications
Directed original video content featuring Anitta, Eslabon Armado and María Becerra
Collaborated across artist partnerships, creative, production and on-site teams
Extended the event’s impact through culturally relevant, social-first storytelling