Campaigns
2023Fuego Mixtapes
An interactive experience built around one of Spotify's most iconic Latin playlists, turning passive listeners into active participants through fan submissions, voting, and influencer takeovers.
Read MoreOverview
Fuego is one of Spotify's most iconic Latin playlists. Fuego Mixtapes turned it into something fans could actually participate in: song submissions, community voting, influencer takeovers, and featured placements for the top contributions.
The work
- Led rollout strategy and content programming across platforms
- Developed social storytelling to amplify fan contributions
- Coordinated influencer takeovers during launch week
- Managed community engagement throughout the campaign