Experiential
2024Casa Spotify Puerto Rico
A cultural pop-up on the island celebrating Puerto Rican music on its own terms — built around community partnerships and local talent, from Chencho Corleone to emerging artists.
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Overview
A cultural pop-up on the island celebrating Puerto Rican music on its own terms — not just a brand activation, but something the community could genuinely feel. Built around local partnerships, emerging talent, and artists like Chencho Corleone, Young Miko, and RaiNao.
The work
- Led full marketing strategy and campaign execution
- Built awareness across social, digital, and local channels
- Led content strategy and on-site content coverage
- Drove attendance through organic and paid channels